Tasva Arrives in Patna
This article is about the grand launch of Tasva, Aditya Birla Fashion and Retail Ltd’s men’s Indian wear brand, in collaboration with Tarun Tahiliani in Patna. Explore a 7500 sq. ft. store at Boring Road offering a diverse collection of designer wedding wear, blending traditional Indian aesthetics with contemporary design.
Patna’s historic cityscape witnessed a grand fashion moment as Aditya Birla Fashion and Retail Ltd unveiled Tasva, their men’s Indian wear brand, in collaboration with renowned designer Tarun Tahiliani. The inauguration of the Tasva store at Boring Road featured actor Harshvardhan Rane and the celebrated couturier Tarun Tahiliani, setting the stage for a new era of men’s Indian fashion in the city.
Located in the heart of Patna, the Tasva store occupies an expansive 7500 sq. ft. space with a grand facade, sophisticated interiors, and a diverse collection of designer wedding wear, including the latest AW23 collection. This collection reflects Tarun Tahiliani’s distinctive style, seamlessly blending traditional Indian aesthetics with contemporary design. Tasva offers a range of outfits that not only exude elegance but also prioritize comfort, crafted from luxurious silk blends, skin-friendly cotton-viscose, and woven jacquards that allow freedom of movement.
The collection includes a wide array of wedding and festive attire, such as breezy kurta sets, impeccably tailored sherwanis and achkans, as well as versatile Indo-western ensembles. Complementing these outfits are a myriad of accessories, including safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear.
One of the highlights of the Tasva store in Patna is its design and decor, which aligns with Tarun Tahiliani’s ‘Modern Indian’ design ethos. The interior aesthetics are inspired by India’s rich cultural heritage, featuring luxurious materials like wood and brass. The ambiance of the store serves as a gateway to a new world of Indian apparel, echoing the evolving preferences of Indian consumers who seek meaning and expressiveness through their fashion choices.
Harshvardhan Rane, who inaugurated the store, shared his excitement about the launch: “This city holds a special place in my heart. Patna is known for its discerning audience, and to have earned a place in the hearts of Patna’s people is truly an honor. Today, it’s a privilege to witness the fusion of traditional elegance and contemporary style right here in Patna. Tasva’s commitment to redefining the groom’s fashion experience is commendable, and I’m excited to celebrate this significant milestone with them.”
Tarun Tahiliani, the Chief Design Officer of TASVA, expressed his delight at the launch of the Patna store: “It’s an honor to bring our vision to life with the grand opening of our store in Patna’s Boring Road. Patna is a city steeped in tradition, and yet it has gracefully kept pace with modernity. The city’s rich cultural tapestry and its growing affinity for modern fashion are a dynamic blend that resonates with our design philosophy. I’m thrilled to offer the city a taste of our timeless elegance. Tasva is here to redefine groom’s fashion and be a part of Patna’s evolving story.”
Ashish Mukul, Brand Head of TASVA, emphasized the strategic importance of this expansion: “At Tasva, we’re strategically expanding our retail footprint, and the grand opening of our flagship store at Patna’s Boring Road is a major milestone in this direction. Patna holds a pivotal place in our growth strategy, as we recognize its significance as a thriving market with a strong cultural heritage and an evolving taste for modern groom’s fashion. This 7500 sq ft space is more than just a store; it’s a testament to our commitment to redefining the shopping experience for our discerning customers.”
The launch of Tasva in Patna marks a significant moment in the world of men’s Indian fashion, where tradition meets contemporary style, and it opens the doors to a new fashion experience for the modern Indian man. With its exquisite collection, commitment to quality, and a touch of Tarun Tahiliani’s design brilliance, Tasva promises to be a go-to destination for all your ethnic and wedding wear needs in Patna.