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ICFAI Prof Purkayastha Wins 11th “Case Oscars”

ICFAI Prof Purkayastha Wins 11th “Case Oscars”

Professor Debapratim Purkayatha

With 11 awards, Dr. Purkayastha is just behind Renowned management guru Sumantra Ghosal’s all-time record of 13

The United Kingdom-based, The Case Centre, the independent home of the case method, today revealed the winners of the 31st Case Centre Awards. Billed as the “case method Oscars”, the awards celebrate worldwide excellence in case teaching and writing.

Assam-born Dr. Debapratim Purkayastha won a record fifth award in the prestigious “Knowledge, Information and Communication Systems Management” category, and eleventh award overall. Richard McCracken, Director of TCC, said: “Debapratim now has 11 trophies to his name, including five in this category, and is just two away from Sumantra Ghoshal’s all-time record of 13 awards.”

Sumantra GhoshalRenowned management guru Sumantra Ghoshal (September 26, 1948 – March 3, 2004) was an Indian scholar and educator born in Kolkata, West Bengal. He served as a Professor of Strategic and International Management at the London Business School, and is well known for his highly influential book Managing Across Borders: The Transnational Solution, co-authored with Christopher A. Bartlett. Ghoshal was a great case writer and the most successful individual author with 13 awards between 1991 and 2006, when the award was restricted to only European institutions.

TCC had earlier noted that competition increased in 2011 when the awards went global as established players from North America became eligible. In the open era, Purkayastha emerged as the most successful case author winning his 11 awards between 2014 and 2021.

Coincidentally, both Ghoshal and Purkayastha are Bengali, and hail from the Eastern part of India.

Settled in Hyderabad, Purkayastha is currently the Director of the world-class IBS Case Research Center, and widely credited with spearheading it to become one of the world’s top case publishing centers. Purkayastha, a Professor of Strategy at the AACSB-accredited ICFAI Business School Hyderabad, won the latest award for the case “Disney Enters Streaming Space: Can it Disrupt the Disruptor?”, co-authored with Syeda Maseeha Qumer.

Syeda Maseeha Qumer
Syeda Maseeha Qumer

The case is about The Walt Disney Company’s attempts to disrupt the streaming space in 2018 by pitching itself against Netflix who had disrupted the home entertainment market. The case looks at the daunting task faced by Disney Chairman and CEO Robert A. Iger (Iger) in building a massive streaming platform while integrating two big content-creation rivals (Disney and 21st Century Fox, which it acquired in 2017) which had drastically different images and corporate cultures.

The other winners in this year’s Case Centre Awards include Harvard Business School, INSEAD, University of Virginia Darden School of Business, Ivey Business School, MIT Sloan School of Management, Rotterdam School of Management, etc.

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IIllustration by Sid Ghosh

Regarding the win, Purkayastha noted: “Knowledge, Information and Communication Systems Management category has grown in significance in the new age marked by digital disruption, and we are proud that IBS has had continuous success in this category. This shows how our students are kept abreast of the latest happenings in the industry with our contemporary cases.

“What’s more, in a very tough year marked by the pandemic, IBS had a record 18 bestselling cases this year, which is next only to Harvard!  All this goes a long way to show why a growing number of students and recruiters prefer IBS. Our top quality and internationally-benchmarked cases help our students transform into well-rounded, future-ready professionals.”

This year, Harvard Business School had the most numbers of bestselling cases (40), followed by IBS (18), INSEAD (13), Ivey Publishing (12), and Darden (7). Purkayastha led from the front with a whopping 14 bestselling cases to his name.



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