Jamai Shoshti with Neel and Aparajita
We share the excitement of Jamai Shoshti celebrations at Smart Bazaar, Lake Mall, Kolkata, with Tollywood celebrities Neel Bhattacharya and Aparajita Adhya. The stars met winners of the #SheraJamaiSheraSasuri contest, adding glamour to the festive event.
Kolkata, 11th June, 2024: Tollywood celebrities Neel Bhattacharya and Aparajita Adhya brought glamour and excitement to the celebration of Jamai Shoshti at Smart Bazaar, Lake Mall, Kolkata. The event was marked by their meeting with the fortunate winners of the #SheraJamaiSheraSasuri contest, an initiative by Smart Bazaar that added an extra layer of joy to the traditional festival.
Jamai Shoshti, a cherished Bengali festival celebrating the bond between a son-in-law and his in-laws, was made even more memorable by the presence of the popular actors. Neel and Aparajita, known for their vibrant personalities, did not disappoint their fans. They engaged in a spirited shopping spree, highlighting the convenience and variety offered by Smart Bazaar. Their enthusiasm culminated in the creation of a lively rap video, capturing the essence of their experience and showcasing the store as a premier shopping destination.
A Festive Atmosphere and a Successful Contest
The #SheraJamaiSheraSasuri contest, launched by Smart Bazaar, attracted substantial participation, enhancing the festive atmosphere. Participants vied for the title by sharing stories and photos that celebrated their special bond, making the competition a resounding success. The winners had the exclusive opportunity to meet and interact with Neel Bhattacharya and Aparajita Adhya, creating unforgettable memories.
Celebrity Endorsements and Customer Delight
During their interaction with the media, Neel Bhattacharya and Aparajita Adhya expressed their delight at being part of the celebrations. Neel remarked, “We had a fantastic time celebrating Jamai Shoshti at Smart Bazaar. They have everything you could possibly need.” Aparajita added, “The #SheraJamaiSheraSasuri contest added so much to the festivities. We’re delighted for the winners and impressed by Smart Bazaar’s generosity!”
Their endorsement underscores the store’s commitment to providing a comprehensive shopping experience. From traditional gifts to modern essentials, Smart Bazaar has positioned itself as a one-stop shop for all Jamai Shoshti needs, catering to a wide array of preferences and ensuring that the spirit of the festival is well-celebrated.
Smart Bazaar: A Go-To Destination
Smart Bazaar’s initiative and the involvement of Tollywood stars not only boosted the store’s popularity but also reinforced its image as a customer-centric retailer. By combining festive joy with strategic marketing, Smart Bazaar succeeded in creating an event that was both enjoyable and impactful.
As Jamai Shoshti continues to be a vital cultural celebration in Bengal, events like these highlight the importance of community engagement and the role of retail establishments in enhancing festive experiences. Smart Bazaar’s efforts in making this Jamai Shoshti special will undoubtedly be remembered by all who participated.