Sid is a dangerous addict… films, theatre, music, food, graphics, comics… name it and he is into it. His dreams are as wide as the sky. Blue, without suffering the blues. Chirpy, open, with a clear idea of sensing what a prospective client would find to be most comfortable with, he has a long list of organisations he has worked and what have you. His alchemy is a must concoction that readers will find exhilarating as they go along.